Simon Reynolds, Blissblog: 
Blog piece on Ghost Box
March 2005

While not really sounding much like Position Normal, the first batch of stuff from Ghost Box--the label started by Julian House and his mate Jim Jupp--has a very similar effect on me: this is serious audio-madeleine bizniz, flashing back to a bygone England that was at once shabbier and seedier than the present one, but also more glamorous and strange.

House = The Focus Group, Jupp = Belbury Poly; their music, different but informed by a shared sensibility and influences, at various points resembles the missing links between el records and Boards of Canada, between Vic Reeves and Selected Ambient Works Vol II (which I guess would be Chris Morris' Blue Jam come to think of it), between the BBC Radiophonic Workshop and the Jerry Dammers of Stereotype / International Jet Set / Ghost Town / The Boiler, between Michael Bracewell’s England Is Mine and Wagon Christ’s Throbbing Pouch.

House is a scholar of library music, film soundtracks (especially Italian), early electronic music, the sort of arcana Trunk exhumes for our delectation, and so forth. The imprint of these sources is discernible in Ghost Box, but there’s something uncanny and oneiric that comes through that takes it well beyond mere esoterrorism and "record collection pop"; this is a genuinely spectral sampladelia. As you’d expect from a record cover designer (House's clients include Broadcast), the whole look of the releases is fully integrated with the sonic ambience--these are seriously attractive things to have and hold (especially the 3 inch CD that is Belbury Poly’s Farmer’s Angle).

Several of the releases look like Open University textbooks. According to Julian, the idea is that the releases form a set - like course-books in a way, with a unified design inspired by Schools for Colleges, old school textbooks and old Penguin paperbacks, and which they plan to extend to downloadable short films, stories, pictures.